Discovering Paraguay Descubriendo Paraguay

Here is a TV spot that has started running for Yerba Mate Pajarito. The tag line is “Nada más fresco que probar algo nuevo” which translates into ¨Nothing fresher than trying something new” (or “Nothing more refreshing than trying something new”). It features Juan Cancio Barreto, one of the most well known stars of Paraguayan folkloric music, playing a decidedly un-folkloric song. See if you can guess what it is!

This spot was produced by Oniria who were repsonsible for the Personal Tukae ad I posted about last year. They do a good job of utilizing elements of Paraguayan culture in their campaigns.

Este aviso fue producido por Oniria, quienes fueron responsables por el aviso Personal Tukae del cual escribí el año pasado. Hacen un buen trabajo de utilizar elementos de la cultura paraguaya en sus campañas.