What exactly is “The Expo”? The enormous fair’s full name says it all: “International Livestock, Industry, Agriculture, Trade and Services Expo-fair.” That would be the “International Cattle Farming, Industry, Agriculture, Commerce and Services Fair.” Yup, that just about covers it – you can see anything and everything at La Expo. The first Expo took place in 1975 and was held sporadically until 1988 after which point it has been held yearly. Over the course of two weeks droves of people descend upon the “La Rural” fairgrounds to see local and international companies showcase their wares and services and partake in several Expo related activities. There is something for everyone: animal showcases, food and games, business lectures, a Miss Expo Pageant, horseback riding competitions and, this being Paraguay,

This year´s Expo will be held from July 10th to the 25th. La Rural is located at kilometer 14 of the Ruta Transchaco in Mariano Roque Alonzo, about 20 minutes by car and 40 by bus from the center of Asuncion. Buses running down Avenida Artigas are your best bet and any passing by La Rural should have an “EXPO” sign on display. For a calendar of events and more information about La Expo check out the official website: http://www.expo.org.py