The idea behind a successful marketing strategy for a business is to achieve a good return on investments. To achieve a good ROI, digital marketing tools must be used which help to curate, create and distribute content. Upon getting the right content curated through the use of the right tools, the marketers will be able to:

    • facilitate the engagement of the audience
    • better generation of leads
    • increment in the sales of the organization
    • the decrement in the cost of acquisition by the customer

Content marketing tools

    • Buffer: Buffer is the tool that plays an important role in running marketing campaigns for social media. A schedule can be set, which helps to post and create different updates on social media according to previously set schedules.
    • Tailwind: It is an application that schedules the content. It helps save the time incurred on image upload, dropping and dragging calendar, maintaining lists, and more. Analytics are also attached to tailwind, which helps to see every post and determine factors working for the business.
    • MonsterInsights: Whether content marketing is successful can be determined in the form of analytics using the MonsterInsights. The updated reports can be obtained using analytics, and updated traffic reports can be obtained in a very easy format.
    • Open Site Explorer: This is a free tool that can help check the authority for a site. This tool can be used to track a person’s ranking as well as competitive intelligence.
    • Social Mention: It is a way to know the trends and discussions that have been created about a particular business or brand. To know how the business has been faring, one can type the keyword and know the business’s passion, strength, and sentiment.
    • OptinMonster: This tool is specifically helpful in the generation of leads and gets a large number of subscribers. It uses updated technology to attract customers’ attention even before they leave the website after their visit.
    • Constant Contact: It is intended for the marketers involved in mailing businesses and has an online training and resource library that is helpful.
    • Mailchimp: This tool helps test the email line of subject and automation in marketing and helps the user take his first step in email marketing.
    • WPForms: It is a tool that is rich in features and simple. This tool includes surveys and polls, which enables users to get data and feedback from visitors.
    • Followerwonk: It is a tool that helps in having an understanding of the audience and shows the analytics very well. It helps in showing the audience, means of connection and influencers on social platforms.
    • Fiverr: The tool helps to create content upgrades. It is an online marketplace that provide access to web designers, graphic designers, and content creators, which helps create a visually appealing upgrade.

With all these tools, one can surely nail the strategy of framing excellent content and making their business a thriving one.